Millions flock to their computers, consoles, mobile phones,
tablets, and social networks each day to play World of Warcraft,
Farmville, Scrabble, and countless other games, generating billions in
sales each year. The careful and skillful construction of these games is
built on decades of research into human motivation and psychology: A
well-designed game goes right to the motivational heart of the human
psyche.
In For the Win, authors Kevin Werbach and Dan
Hunter argue persuasively that gamemakers need not be the only ones
benefiting from game design. Werbach and Hunter are lawyers and World of
Warcraft players who created the world’s first course on gamification
at the Wharton School. In their book, they reveal how game
thinking?addressing problems like a game designer?can motivate employees
and customers and create engaging experiences that can transform your
business.
For the Win reveals how a wide range of
companies are successfully using game thinking. It also offers an
explanation of when gamifying makes the most sense and a 6-step
framework for using games for marketing, productivity enhancement,
innovation, employee motivation, customer engagement, and more.
In
this illuminating guide, Werbach and Hunter reveal how game thinking
can yield winning solutions to real-world business problems. Let the
games begin!
This book is available for the following devices:
![Free Ebook For the Win [How Game Thinking Can Revolutionize Your Business]](http://2.bp.blogspot.com/-iTLJl93NrIs/UKU-CF94-OI/AAAAAAAAACU/jdcgViaY-PQ/s72-c/001032564-hq-168-80.jpg "Free Ebook For the Win [How Game Thinking Can Revolutionize Your Business]")
Globsi Heel
Published :
2012-11-16T10:09:00+07:00
Title : Free Ebook For the Win [How Game Thinking Can Revolutionize Your Business]
Rating :
5 On
2014 reviews
Please Give Your Comment for "Free Ebook For the Win [How Game Thinking Can Revolutionize Your Business]"